The Mitsubishi Electric Group will continually improve its technologies and services by applying creativity to all aspects of its business. By doing so, we enhance the quality of life in our society. To this end, all members of the Group will pursue the following Seven Guiding Principles.
Establish relationships with society, customers, shareholders, employees and business partners based on strong mutual trust and respect.
Provide the best products and services with unsurpassed quality.
Pioneer new markets by promoting research and development, and fostering technological innovation.
As a global player, contribute to the development of communities and society as a whole.
In all endeavours, conduct ourselves in compliance with applicable laws and high ethical standards.
Respect nature, and strive to protect and improve the global environment.
Assure fair earnings to build a foundation for future growth.
The Mitsubishi Electric Group's corporate statement, "Changes for the Better", represents our goal and attitude to always strive to achieve "something better", as we continue to change and grow. It is a statement that promises "to create an ever better tomorrow" to our customers by the initiative of each and every one of our employees, who seek to improve themselves by aiming for "the better", and daily aim to "improve technologies, services and creativity", as stated in our corporate philosophy.